Creating a landing page is pretty much easy. You need something other than your conventional blog posts to generate leads. An effective strategy would be to create a landing page. At first, it might seem a little meticulous because of how pivotal it is to your business.
However, with this guide, you’ll get to see simple ways to create your very own landing page.
Jump to a section:
- What you need for an effective landing page.
- Six steps to creating your landing page.
- How to get the best out of your landing page.
- Some of the best landing pages we’ve seen.
- More tips for your landing page.
What do You need to create an effective landing page?
You need your Buyer Persona
A buyer persona is a mental imagery of who your leads are. You need to picture what they’d do for a living, their age, gender, personality type, education along with their budget. Find out what their priorities are. These answers will help create a relatable target audience.
With this, you can now tailor your landing page to suit them. You’d be able to measure possible reactions and responses. Your target audience is the entire point of you creating a landing page so learn as much as you can about them. You could send out a survey if you don’t have an inclination of what they might be.
Identify What Your Goals are
Before creating a landing page, you need to understand why you’re doing it. What exactly do you hope to achieve from your target audience? What lead generation are you seeking to achieve? Would you like your leads to download an e-book, fill out a form, register for a free trial or even subscribe for your newsletters?
Think about what you truly want because your goals determine what your Call to Action will be. With a definite goal in mind, you’d be able to create an effective landing page.
Your Resonating Content
Now pick up a pen or open your notes and create a draft of what your landing page content will look like. Your buyer persona will help dictate what type of content you should create. For instance, if you’re writing a landing page for young adults, its best to keep it short and punchy.
However, if your target audience are knowledgeable people like legal practitioners, you might need to be a little more detailed to sell it to them. Whoever your target audience is, ensure your message is direct and not all over the place. They need to know what your CTA is in one glance. Come up with a punchy headline and an accompanying sub-headline if needed. Highlight what they stand to gain if they take action.
Design, in this case, isn’t just the overall look of your landing page. It’s about the entire layout. Where your headline will be placed, what your content should look like, where each form, CTA and button should be placed, if it’s a responsive design or not. What colours would resonate with your audience, the right images to use. Know which elements are important and place them accordingly.
All of this sums up your user experience. If all of this doesn’t align positively, it’ll end up as a distraction for your leads and you’d have them closing the page without carrying out a single action.
Create a Landing Page in These Six (6) Easy Steps
Now that you have these ready, let’s move into the main challenge; actually creating a landing page for your business.
Step 1: Pick Out a Template
If you’re looking to create a landing page without involving a professional to design it from scratch, there are many tools that offer a variety of templates to choose from. We recommend using Funneljoy for all of your landing page creation needs.
Once you register and create an account, pick a template that’ll convey the message you want your landing page to send. Remember, your targeted audience are smart and will not hesitate to move on if it’s not what they are interested in. Some tools offer a preview, so you should probably give that a shot.
Step 2: Name Your Landing Page
Due to how clustered our dashboard might be, it’s important to name your landing page so that it doesn’t get lost in the rubble. This will come in handy when you want to analyze the metrics of the particular page in question. It’ll be easier to locate on the dashboard and it helps declutter the previous mess.
Step 3: Set up a Domain and Page URL
Having a personalized domain name and page URL helps validate the authenticity of your landing page. Leads don’t like to see long strings of letters and alphabets especially when your CTA requests for their contact information. Ensure your domain name is relevant to your company or business.
Step 4: Create the Design Layout and Optimize for SEO
Here comes the tricky part. Now that you have everything in place, it’s time to use the template to create your own landing page. Insert your crafted headline, content, images, and CTA in an eye-catching and impressive layout. Most tools offer a drag and drop option to make this a seamless process. Don’t forget to optimize your content by using important SEO settings. Use the H1, H2, Title, metatags, and image alternative texts where required.
Step 5: Save and Test for User Experience
Once you’ve completed the design for your landing page and you’re satisfied with how it looks, it’s time to test it as a user. This means checking how this would look both on desktop and on a mobile device. Sometimes when a page isn’t optimized to access both, the browser doesn’t change the formatting to make it adaptable for a different device.
This makes your potential leads loose interest because the design layout you’ve put in so much time to has gone to waste.
Most CMS tools offer a dynamic option that lets your content adapt to different devices. So it’s important to have a preview of your layout before sharing or publishing. Once you save as a draft, preview on both desktop and mobile.
Also, test to see if all links and buttons are working. You do not want to include a broken CTA or a form whose submit button doesn’t work. This is perhaps the most important step so far.
Step 6: Launch your Page
As soon as you complete all user experience testing and you’re comfortable with what it looks like, it’s time to finally launch that page. Publish and share on your relevant platforms. If your landing page is versatile, you can inject it into paid and search ads online.
And that’s it!
Getting the Best Out of Your Landing Page
After publishing what next? You might assume all the work ends with creating a landing page. But in fact, your watch starts now. Accurately measuring responses should become a priority. This will determine if your landing page is as effective as you plan it to be.
1. A/B Testing
Since creating a landing page is relatively easy, you should create a different page from the initial one. Your leads are different people and their responses to a single page will vary. Trying out different landing pages amongst a cross-section of your leads gives you an insight to what they’d be more inclined to like.
Test out templates and different designs. Then you can proceed to have an A/B testing with your second option. Once that’s completed, get the responses from the different landing pages and compare.
You’d be able to gauge which of the pages are doing better than the others. These results will teach you so much about your audience and in the future, you’d be able to create well-tailored messages.
2. Integrating Data Analytics and Other Marketing Tools
The best way to get the best out of your landing page is tracking every single metric it gets. Remember, your landing page is part of your marketing strategy. And like every other marketing campaign, you’d need an analytics tracker that’ll show you every progress or setback it gets. How else would you know if your landing page is effective or not?
Three of Our Favourite Landing Pages You Should Check Out
In this landing page, Netflix offers a challenge that makes their offer catchy. Clearly, this was tailored for a lead who didn’t finish the sign-up process. We also see the overall design. The way the background compliments the content. Its CTA is simple, direct and cannot be missed. What we love about this particular page is its tailored punch. We call it the heavyweight.
At a first glance, Coursera lets you know this landing page is for a very specific target audience. Clearly, it offers this service for leads interested in an online masters or bachelors program. The intent is obvious; make their leads subscribe to their emails. It doesn’t beat about the bush. We love it for its simplicity and directness.
The headline of this Landing page is glaring. It is eye-catching, highlights what you get when you start a free trial and goes further to give bullet listed subheadings which reinforce its stand. What we love about this landing page is that in spite of its content quantity, it’s not all over the place. Every word is in sync with the previous one. We also love the splash of colours. Overall, it is a very effective landing page.
Tips to Have in Mind While Creating a Landing Page
There are no outright rules when creating a landing page. The key is doing what works for you and that can only be achieved with a lot of trials and measurements. However, based on our previous experiences, here are a few tips to keep in mind to help you create an effective page.
1. Always make your page simple: Truth is you can never go wrong with a simple landing page. Using loud contrasting colours might end up backfiring which can be demoralizing especially if it’s your first attempt. So try to stick with simple content, design, CTA, and other elements. They’ll be easier to work with initially.
2. Cut out fluffy words: It’s a landing page, not a blog. Cut out unnecessary words or points that don’t reinforce your visitor’s decision to take action on your page. A lot of information will just end up boring them till they close the page.
3. Bullet points are your friend: When you have so much to say and cutting out words is not an option, use bullet points. They are easier to read when highlighted and they also help with your design.
4. Never use a lot of CTA’S: Your call to action is the primary step you’d want your leads to take on your landing page. So you see how having many of that on your page can be overwhelming? Most times leads end up not taking any action in the end. Keep them minimal.
5. Leave the links out of it: what happens when your prospective leads get carried away by an interesting link on your landing page? Unless that’s your goal, you just wasted all your effort. You’ll lose all your leads because of a link that shouldn’t be there in the first place.
6. Catchy Buttons: Your buttons should be in bright colours that should be instantly recognized. This is because your buttons are what will carry your CTA. Use a different font also. This will make it easy for your visitors to click.
7. Minimal media: Although pictures and videos are helpful to your page, remember not to get carried away. The goal isn’t to keep them distracted so keep the media, minimal.
8. Don’t request for a lot: With your forms, you might be tempted to request for as much information as possible. This is because you want to get to know your visitors. You want to create a properly tailored message for them subsequently. However, know where to draw the line so you don’t come off as creepy. No one likes to divulge their personal details to strangers. Privacy is still highly valued.
9. The Thank you page: Once your visitors carry out an action, always leave a thank you pop-up or a thank you page afterwards. This reinforces the trust your leads will have in your brand because it lets them know they’ve completed the action successfully. It’ll also be easy for them to give out feedback when you’d need them to eventually.
Now you’re ready to start creating your very own landing page. Remember to set your goals to give you a clear path on what to target. After launching it measure metrics for future pages. Get ready to measure an increase in your business revenue. Let us know this has been helpful also.
We can’t wait to see the pages you create