As a digital marketer or a salesperson, you’d already know the importance of email marketing. According to Hubspot, for every $1 you invest in email marketing, you stand to get a $38 return on investment. It goes to show how effective having an email strategy is. However, you can’t create an email marketing campaign if there aren’t any subscribers or contacts to advertise to. This is why you need to create a squeeze page.
In this guide, I’ll be showing you what a squeeze page, why you need a squeeze page for your website, and how to craft a high-converting squeeze page from scratch. As a bonus, I’ll be showing you a few tips as well. Stay with me.
What is a Squeeze Page?
Some believe that the term ‘squeeze page’ comes from the directness of the page in a bid to ‘squeeze’ an address from its visitors. Cheesy yeah?
A squeeze page is a specific type of landing page that focuses on the sole aim of getting the email contacts of a website visitor and converting them to subscribers. Also referred to as sign-in pages, a squeeze is different from other landing pages based on its function.
While other landing pages can serve as a means to gain viewership or increase click rates, a squeeze page only has one function. Its goal is to convince visitors to leave their contact information in exchange for something else. This exchange will be an offer for something that interests leads which could be ebooks, a webinar, or a newsletter. Another major difference is in the text. Landing pages have longer texts and other elements. On the other hand, squeeze pages are very short and direct.
So if you’re struggling with the number of leads you get, don’t throw away your entire marketing campaign just yet. Your leads are coming, they aren’t just settling. It’s your job to create a place where they can be comfortable before they opt to use your product/service. This place is your email list so you should consider creating a squeeze page for your website if you’re looking to improve your lead generation strategy.
How to Create a Squeeze Page in These Easy Steps
Creating a squeeze page takes complete attention to detail. It is because as simple as it seems, every letter matters. Plus you’re not creating a squeeze page to join the trend but you’re doing so to improve and nurture your leads. Below you’ll see how to create a squeeze page that’ll not only generate but convert leads.
1. Get a squeeze page builder
It’s easy to create your very own squeeze page with code if you’re a developer. However, several tools are available to make your job easier and save time so you can focus on other pending tasks. So why go through all that stress when it can be automated?
Any builder that can create a landing page will create your squeeze page as well. Remember a squeeze page is a type of landing page. Amongst a wide variety of squeeze page builders out there, I’d recommend using Funneljoy as the right tool for the job. With over 250 free templates, you can create your own squeeze page in a few minutes. Once you’ve chosen your builder and a template you’re comfortable with, you can now proceed to create the design and copy of your page.
2. Create a punchy headline
All elements in a squeeze page are important, but the headline is one of the most important. This is because it is the first contact with your page. It’s where your visitor’s eyes will rest when they land. You should ensure it’s punchy, catchy, direct and conveys what your entire page is about in a few words.
The entire reason for your headline is to spark curiosity and interest in the minds of your visitors. Something that’ll compel them to hover on your page for a few more seconds. It should either create an offer or lead them to the part of the text that’ll do so. Remember, you’re trying to hold their attention.
3. Write your creatively compelling copy
Compelling copy, in this case, doesn’t mean a cluster of words or a full-page highlighting all the great features of your brand. Your copy is a short text that summarises why your website visitor should go ahead with the action on your page. It’ll state why your offer is the right thing for them. Your offer is referred to as the lead magnet. Technically, it serves as a magnetic force that attracts your leads.
Lead magnets here is what your leads will be interested in. Think of it as a bribe you’re giving in exchange for their contact. Newsletters, a course, a discount, whatever you’re sure will interest them further. To be sure, search for conversations your target audience are having. Also gear it towards a subject matter you’re absolutely knowledgeable in.
Attach your lead magnet in a short engaging text. Then place it carefully underneath your headline. Please don’t create a generic lead magnet that they can find in a google search. That entirely defeats the purpose of keeping them engaged. Once your copy is set, you move unto fewer text elements.
4. Add forms and clear CTA
You’d need to add a form to help the open rates further when you get the email address. In this case, it could be two for first and last name. If you want to segment your subscribers to offer more personalized offers and content, consider adding other options like business type or size. Always remember to keep your forms as limited as possible. You don’t want to turn off your leads by requesting that they disclose so much information.
A CTA is a call to action. It is the button your leads will click on to opt into your mailing list. The key is to add a text that is compelling as your CTA. Your CTA shouldn’t beat about the bush. It should be as direct, clear, and actionable as possible. Also, use colors that are distinctive so it doesn’t get lost in the overall design of the page.
5. Include Testimonials
Testimonials are an excellent way to show your web visitors how your brand has created an impact in the lives of other people just like them. The average visitor will be skeptical about leaving their information on your page. Testimonials are a way to affirm that several others did this and they were glad to. Think about it as a way of building trust and making them feel safe.
Your testimonials could be in the form of an Instagram comment, a tweet, feature or how many people have signed up for your mails. Basically, they are success stories people have about your brand. Take a screenshot and place this as a small image underneath your form or beside it. Now you have proof that your content is worth signing up for.
6. Add other convincing elements
Once the body is ready, you can add other graphics to improve the overall design and outlook of the page. Ensure that these elements are clean. Also if your brand requires a lot of privacy like the finance sector, you could add logos of your credible and well-trusted partners on your page. This will also help to create credibility for your brand and encourage people to drop their emails with you.
Once finish setting up, you can test your squeeze page for further optimization. I’d recommend doing an A/B test to show which version your leads resonate with the most. It’s that simple.
Tips for Getting The Best Out of Your Squeeze Page
Now the above-listed steps will boost your skill in creating a squeeze page from scratch. However, to get that page that’ll drive traffic and conversions, you need to have the secret formula. Here a few tips you should keep in mind when creating your squeeze page.
- Sales Builder: You’ll need to have a builder that can integrate a lot of tools cause trust me, you’d be needing that. You’d need to optimize and track leads that come through your page. These analytical tools shouldn’t be a big deal to integrate because if they are, that’s just extra work. Funneljoy offers a seamless integration process with all your favorite tools like Mailchimp and Sendmunk.
- Automate your email flow: The worst thing that can happen is having a pissed off lead. When a lead signs up expecting something in return, it’ll be rude to have them waiting for a long time before they get it. Chances are, they’d have lost interest before it gets to them. By automating a response, they’d be interested in opening your mails and you have a higher chance of converting them then.
- Useable offer: Your offer should be something that’ll be valuable at that point. So, you shouldn’t make it voluminous or overwhelming. If an offer is let’s say an ebook, it’s improbable that your lead will go through three hundred pages. You’re not giving them something you think they’ll want. You have to give what they will need and use.
- Implement a thank you page: When visitors sign up for your emails, what next? Do you leave a blank space that makes them feel lost and confused? Or would you rather implement a thank you landing page that’ll notify them of a successful signup? If you chose the latter, you’re absolutely correct. Not only is it courteous, but it shows that you have their best interest at heart. Plus, everyone loves a friendly service provider. A simple thank you does the magic.
- Personalized buttons: A CTA has to be short and punchy. However, refrain from using boring texts like submit or here. By integrating simple personalized texts like ‘Get my ebook’ makes it more compelling to click. Remember, every element works together to create the page you want.
- Less is better: You might be a lot tempted to add in certain features like a navigation panel or other links to your amazing features. But hey, this isn’t your generic landing page. Adding all these will only distract your visitor and they might end up closing that tab without even giving your CTA a second glance.
So now that you know how easy it is to create your very own squeeze page, I can’t wait to see the conversion genie you’d be making. Please remember that everything takes time and so, take your time in building this. The results will be worth it.